The Intersection Newsletter
Subscribe for the latest marketing and technology insights from 星空传媒
The white paper聽Digital Transformation Raises the Bar and the Rewards聽, based on the 2018 星空传媒 Customer Engagement research,聽explores content types consumed throughout the evolving technology purchase process.聽The research聽finds that聽only聽40%聽of work-related
With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives
The CSO’s Role & Priorities – Part 2
For the past two years, 星空传媒 Communications鈥擟SO鈥檚 parent company鈥攈as conducted the Security Priorities study, an examination of the CSO鈥檚 place in the business, his/her challenges, and what their priorities and
Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are
This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
Navigating IT: Objectives and Obstacles
InfoWorld鈥檚 Navigating IT Survey was conducted to gain a deeper understanding of the IT priorities and goals of the InfoWorld audience as well as how these priorities are impacting the