The Intersection Newsletter
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CIO鈥檚 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. Over the past 20 years this
2020 in Review, Looking Back on the Year That Reshaped ABM
2020 was a transformative year for marketing. With the loss of in person events, the decline of third party cookies, and sudden shifts in buyer behavior, account based marketing underwent
According to Network World鈥檚 2020 State of the Network research, 59% of IT decision-makers say that their organization鈥檚 data center is undergoing change with the replacement of older technologies for
The 2020 星空传媒 Security Priorities executive summary provides insight into how the impact of the COVID-19 pandemic is altering organizations’ security strategies moving forward, the security solutions and technologies that
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot鈥檚 virtual INBOUND conference and had so many takeaways from the
Socially Distanced but Highly Connected: Consumers Invest in Tech [Infographic]
Spending on consumer technology has soared amidst the global pandemic, so it鈥檚 no surprise that while individuals remain socially distanced, the use of technology allows strong connections to remain intact.
Based on CSO鈥檚 Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security leaders expressed greater concern about attacks targeting work
6 Months In: How IT Leaders are Responding to the Pandemic [Infographic]
It has been more than 6 months since the COVID-19 pandemic changed our society 鈥� whether that be how organizations conduct business, how children attend school, or how employees work.
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field
Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
In our second study gauging technology executives鈥� focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology鈥檚 value is being realized and
CIO Pandemic Business Impact Survey, 2020
Since the pandemic began in March, mindsets on when 鈥渂ack to normal鈥� life will occur have changed. Previously it was by the summer, then by the fall, and now we鈥檙e
星空传媒 collaborated with Lenovo to create 鈥楲ate Night I.T鈥�, an innovative talk show that has garnered over 195+ page views. The show delves into the profound impact of smart information
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
How Does Your Content Marketing Strategy Measure Up? [Infographic]
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you
星空传媒 Acquires Triblio: Here’s Why it Matters
Today, 星空传媒 announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we鈥檙e delighted and we think that this is an
Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer鈥檚 journey are evolving, so we have created a guide to help you
IT Leaders’ Response to the COVID-19 Pandemic [Infographic]
Starting out 2020, technology initiatives were filled with promise. More than half, 59%, of IT leaders expected their IT budgets to increase over the next 12 months while only 7%
How are IT Leaders Responding to the Pandemic?
Through CIO鈥檚 IT leadership focused research 鈥� State of the CIO and CIO Tech Poll: Tech Priorities 鈥� we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you 鈥� making sure employees are safe and staying healthy, getting people set up in their new work from
A 3 step guide to 1:1 account-based marketing
The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It鈥檚 the hyper-targeted, whale-hunting
To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current
2020 State of the Network Study
The 2020 State of the Network research was conducted to better understand the role of the networking professional by looking at their level of collaboration with business leaders, their current
The聽CIO Tech Poll: Tech Priorities 2020聽research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.
CSO Pandemic Impact Survey
Due to the COVID-19 pandemic, social and work restrictions have been in place in many areas throughout the United States since mid-March. To get a better understanding of how organizations