Ðǿմ«Ã½

BrandHub

Data-driven storytelling that engages throughout the buyer’s journey

An integrated Ðǿմ«Ã½ digital marketing program designed to educate, engage and nurture your target audience with original content.

Ready to connect your brand story with demand generation?

In the competitive realm of Ðǿմ«Ã½ tech, trust reigns supreme, driving 76% of tech buyers to favor trusted vendors. Enter BrandHub, Ðǿմ«Ã½’s answer to cultivating trust and driving results.

Meaningful engagement with tech buyers

1500+

Average leads generated
per program

60%

Average scroll depth on page

90%

Of BrandHub programs renew

Dynamic storytelling

Reach, compel, and nurture in-market tech buyers with this dynamic content experience. Ðǿմ«Ã½â€™s BrandHub solution is designed to find the sweet spot between tech buyers and target accounts.

With a mix of high- and low-funnel content, BrandHub is designed to fulfill on the buyer’s journey with multiple assets for deep engagement within trusted Ðǿմ«Ã½ brand experience.

Ðǿմ«Ã½â€™s dedicated strategy team will collaborate with you to bring your brand story to life:

  • Award-winning creative
  • Insights-driven design
  • Strategic messaging
  • 100% ownable experience
  • Multi-channel engagement
  • Co-branded mobile-friendly site

 

 

Real-time reporting​

BrandHub gathers up-to-the-minute information on the accounts engaging with your brand, measuring every stage of the buyer’s journey:

Brand

  • Accounts engaging with your brand, uncovering priority accounts.
  • Guaranteed brand/content engagements​
  • Brand lift​

Consideration​

  • Companies revealed​
  • Actionable intent insights​

Leads​

  • Guaranteed leads

 

Actionable data

Our first-party data informs our content strategies to ensure that the proposed topics are guaranteed to drive interest, engagement, and leads to fuel your pipeline.

Ðǿմ«Ã½ x OpenText

In partnering with Ðǿմ«Ã½ to build an award-winning brand to demand content strategy and advertising program, OpenText leveraged Ðǿմ«Ã½â€™s intent data to reach buyers along the buying cycle, and saw a significant lift in brand awareness that had a direct positive impact on revenue.

Explore Cloud Innovators

To promote IBM’s cloud offering, Ðǿմ«Ã½ built an award-winning strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.

Frequently asked questions

  • What is brand to demand?

    Brand to demand is a long-term growth strategy that connects all the touchpoints along the audience’s journey to strengthen a brand, improve trust, and deliver leads.

  • Why choose Ðǿմ«Ã½'s brand to demand solutions? What value do we add?

    Co-branded with Ðǿմ«Ã½ premium editorial for third-party credibility, this full-funnel web experience brings a target audience from brand awareness through to lead generation. Multi-channel promotions leverage Ðǿմ«Ã½â€™s first-party data and contextual relevance to drive reader engagement with custom thought leadership content throughout their buying journey. Developed with an expert strategy team, Ðǿմ«Ã½ offers the complete brand to demand package.

  • What pricing options are available for BrandHub?

    For more information about BrandHub pricing, please contact our sales team.