Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
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Standout results from leading global technology brands that have used 星空传媒鈥檚 innovative data, martech and media services to drive measurable business growth.
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In its 13th year, 星空传媒鈥檚 Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research聽includes adoption and spending plans, business drivers, challenges, and
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Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Five ways marketers should respond to the newly ascendant CISO
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to
From AI pilots to business impact
Artificial intelligence is now a strategic business priority. Nearly every organization is actively researching, piloting, implementing, or expanding AI initiatives, while technology leaders face growing pressure to demonstrate ROI, improve
State of the CIO in APAC
The 2026 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time on improving IT operations/systems performance
State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2026 State of the CIO study, 85% are move involved in leading digital transformation initiatives. Supporting
State of the CIO in North America
According to the global 2026 State of the CIO study, 91% of organizations in North America expect their overall IT budget to either increase or stay the same this year.
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
星空传媒鈥檚 25th annual State of the CIO research details how the role of the CIO continues to evolve and elevate in today鈥檚 business climate and defines the CIO agenda for 2026.
AI is becoming the first stop for tech聽buyers
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence
星空传媒鈥檚 third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures
In its third year, 星空传媒’s AI Priorities Study was conducted to gain an understanding of how organizations are leveraging AI and generative AI, specifically looking at their investment and implementation