Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
White paper
White paper
星空传媒鈥檚 third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures
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In its 13th year, 星空传媒鈥檚 Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research聽includes adoption and spending plans, business drivers, challenges, and
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
Based on 星空传媒’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676
According to CIO鈥檚 2025 CIO Tech Poll: Tech Priorities study, IT decision-makers (ITDMs) cited AI-enabled tech and cybersecurity as their most important technology projects this year. The survey also found
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
This research outlines the value tech marketers receive from partner initiatives, the programs they鈥檙e focused on, how they measure success of their projects, and the challenges they experience. Gain access
"星空传媒's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Selling may feel harder than ever nowadays, but it doesn’t have to. In partnership between 星空传媒 and SugarCRM, this white paper discusses the current state of selling, and how sales
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
Based on the聽2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and
This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a