星空传媒

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Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social

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To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current

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The聽CIO Tech Poll: Tech Priorities 2020聽research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.

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Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and

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As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State

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Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. 星空传媒’s Partner Marketing research study helps

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CIOs have been taking on responsibilities outside of IT for many years now 鈥� whether that be defining core business strategy or cultivating customer and board room relationships. The one

2020 State of the CIO

CIO鈥檚 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results

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The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any

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The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture,

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This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines

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Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to

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Based on the 2019 星空传媒 Role & Influence of the Technology Decision-Maker research, this white paper 鈥淭he Drive to Transform Powers a More Inclusive Buying Dynamic,鈥� highlights who is involved

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Content Marketing Institute鈥檚聽latest research shows technology marketers are seeing more success with content marketing. According to the research,聽75% of tech marketers reported聽their organization is more successful with content marketing compared

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IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO

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The white paper聽Digital Transformation Raises the Bar and the Rewards聽, based on the 2018 星空传媒 Customer Engagement research,聽explores content types consumed throughout the evolving technology purchase process.聽The research聽finds that聽only聽40%聽of work-related

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With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives

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This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans