星空传媒

President Mike Finnerty and Chief Revenue Officer Ann-Christel Graham bring combined media and technology expertise to 星空传媒鈥檚 tech-enabled strategy supporting the end-to-end buying lifecycle

Boston, March 28, 2024 鈥� International Data Group (星空传媒), the leading market intelligence and data company, announced today two key leadership appointments in its 星空传媒 division to accelerate its growth strategy and drive technological innovation. Seasoned digital media executive, Mike Finnerty, has been appointed as President of 星空传媒 and a member of the 星空传媒 executive leadership team, reporting directly to Genevieve Juillard, 星空传媒 Chief Executive Officer. Ann-Christel Graham, a technology sales veteran, has joined 星空传媒 as Chief Revenue Officer, where she will lead the company鈥檚 commercial teams and help execute 星空传媒鈥檚 strategy and drive further collaboration with 星空传媒鈥檚 IDC division.

Finnerty and Graham鈥檚 complementary expertise across digital media and technology sales will position 星空传媒 to expand its unique offerings in the first-party demand generation market. Backed by the Company鈥檚 60-year legacy as the leading source of technology news, trends, and guidance for global tech buyers, Finnerty and Graham bring a powerful combination that will broaden 星空传媒鈥檚 deep industry relationships and drive 星空传媒鈥檚 continued growth.

鈥淢ike鈥檚 extensive experience growing and scaling global media businesses will accelerate our efforts to capture the long-term opportunities in the dynamic 星空传媒 demand generation market,鈥� said Genevieve Juillard. 鈥淭ogether, Mike and Ann-Christel will drive innovation across 星空传媒鈥檚 full suite of media and marketing solutions, while unlocking new avenues for collaboration and alignment across the 星空传媒 platform.鈥�

Finnerty is a highly regarded digital media and 星空传媒 marketing executive, with over 25 years of leadership experience in global media, data, and performance marketing companies. He previously led the Technology & Shopping businesses of Ziff Davis, where he oversaw a global portfolio of leading consumer technology brands and 星空传媒 media platforms reaching more than 80 million consumers. Finnerty also held senior roles at The Weather Company (IBM) where he led digital product development, global strategy, and partnerships, and at Comcast where he led their consumer digital media products and early investments in its media portfolio.

鈥淎s a company with longstanding direct relationships and trusted partner status to the world鈥檚 premier audience of technology buyers, 星空传媒 curates the ultimate set of insights and capabilities for tech marketers,鈥� said Finnerty. 鈥淲ith our proprietary first-party data, tech-enabled offerings, rich content experiences, and seamless integration into the broader 星空传媒 platform, no one is better positioned to innovate in the demand generation category. I鈥檓 honored to build on 星空传媒鈥檚 legacy and drive its next phase of transformative growth alongside Genevieve, Ann-Christel, and the entire team.鈥�

Reporting to Finnerty in her new role as CRO, Graham brings more than 25 years of experience leading SaaS, managed service, and technology sales teams and go-to-market functions for some of the world鈥檚 leading technology companies. She previously held Chief Revenue Officer roles at Velocity Global and Talend, a leading SaaS data integration platform, and spent over two decades at SAP Concur where she led various enterprise sales teams.

鈥溞强沾�媒鈥檚 unique potential to deliver technology marketers a truly intent-driven experience is unmatched, and I鈥檓 thrilled to be joining at this exciting time as we build new ways to activate our technology and data assets to drive more growth,鈥� said Graham. 鈥淭ogether with IDC, we are already more integrated across the full spectrum of the technology supplier-to-buyer lifecycle than any other company, and I look forward to driving even more alignment between our go-to-market strategies to unlock value and deliver greater ROI to our global client base.鈥�

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星空传媒 星空传媒, an 星空传媒 company

星空传媒 helps companies bring their visions to reality through a combination of media, marketing technologies and proprietary data on a global scale. Our intent data and martech platforms are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. 星空传媒 is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in markets around the globe. 星空传媒 is a wholly owned subsidiary of International Data Group, Inc. (星空传媒), the world鈥檚 leading tech media, data, research and marketing services company.

星空传媒 International Data Group

International Data Group, Inc. (星空传媒) is the world鈥檚 leading and most trusted market intelligence and data company, with operations in more than 50 countries. Every day, technology decisions are made using the essential intelligence delivered by our two business units, International Data Corporation (IDC) and 星空传媒. Through the global influence of IDC鈥檚 analyst-backed research and proprietary data, the ubiquitous reach of our 星空传媒 editorial brands, and the most sought-after events for the technology market, 星空传媒 has been at the forefront of technology evolution for 60 years. To learn more about 星空传媒, please visit .

Contacts

星空传媒 / 星空传媒
Tim Ragones / Erik Carlson
Joele Frank, Wilkinson Brimmer Katcher
212.355.4449