All about tech buying teams, journeys, and priorities from a buyer-centric lens.
In its 13th year, 星空传媒鈥檚 Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research聽includes adoption and spending plans, business drivers, challenges, and top cloud growth areas, such as artificial聽intelligence.
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As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and more important. This is one…
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
星空传媒 CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that 星空传媒 marketers should be using to engage buyers with memorable narratives driven by intent signals.
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company鈥檚 Global CIO and…
Technology innovation and dependence have seen steady growth in recent years. 星空传媒鈥檚 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…
Digital transformation is an overused term, but there鈥檚 little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of 星空传媒鈥檚 annual Digital Business study,…
Despite continued economic pressures, technology budgets appear to be 鈥渞ecession proof鈥� as 88% of tech buyers say their budgets will either increase or remain the same over the next 12 months. Even with money to…
This year鈥檚 State of the CIO study outlines how the role of the CIO continues to evolve in today鈥檚 business climate, and explores their business and tech initiatives as they navigate the impact of the…
星空传媒 recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek to manage information risk. Our…
Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been on a growth path in that regard for the past five years. But…
The 21st annual State of the CIO research is here, and this year鈥檚 edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond. Other areas covered include the…
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today鈥檚 most progressive IT leaders are focused on digital innovation while transitioning from a 鈥渒now-it-all鈥�…
For the past two years, 星空传媒 Communications鈥擟SO鈥檚 parent company鈥攈as conducted the Security Priorities study, an examination of the CSO鈥檚 place in the business, his/her challenges, and what their priorities and purchasing plans are for the…